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Primed to Perform

by: Neel Doshi and Lindsay McGregor

The revolutionary book that teaches you how to use the cutting edge of human psychology to build high performing workplace cultures.

Too often, great cultures feel like magic. While most leaders believe culture is critical to success, few know how to build one, or sustain it over time.

What if you knew the science behind the magic—a science so predictive and powerful that you could transform your organization? What if you could use cutting edge psychology to unlock people’s innate desire to innovate, experiment, and adapt? In Primed to Perform, Neel Doshi and Lindsay McGregor show you how to do just that. The result: higher sales, more loyal customers, and more passionate employees.

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Why we recommend

We've seen this book used to give leaders better perspectives on how to build cultures that are healthy and thriving.

Helpful things to know

  • Not faith-based
  • Helpful for teams
  • Additional resources available

Who is this most helpful to?

  • Pastors
  • Executive Directors