Stop Marketing and Start Inspiring People

When you hear the word “Inspire”, what comes to mind? Do you have the picturesque image of an artist painting the sunset meeting a dark and vast mountain range? Or perhaps you visualize someone sitting at a spot-lit piano on a blacken stage on the verge of a masterpiece. Maybe it takes you back to…

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Audience Persona Exercise

audience persona exercise

Terry freezes, locking his eyes on a hawk yards away that sits on a tree branch. He grips the camera hanging from his neck and brings it up to his eye, aiming for the perfect shot. He needs another lens, but he sees the hawk jerk his head towards the opposite direction. The bird‚Äôs about…

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